Delivering on-demand Microsoft applications, including Microsoft Exchange e-mail and Microsoft Dynamics CRM, with 24x7 support and 99.9% uptime guarantee.

Overview

Provide marketing professionals with data cleansing and segmentation tools, campaign management features and insightful marketing analytics to increase the effectiveness of marketing programs, generate demand and better track key performance indicators.

Comprehensive capabilities for designing, defining and re‐using of marketing campaigns and programs, with the following advantages:

  • Campaign templates for easy re-use
  • Intuitive tracking of estimated versus actual costs for easy return on investment analysis
  • Streamlined product catalogs and price lists that allow for offer customisation

Planning & Budgeting tools include:

  • Campaign definition
  • Campaign templates 
  • Product catalogs
  • Target list
  • Campaign budget management
  • Workflow based approvals

campaign

Seamless management of customer data and lists and the intuitive segmentation of that data, with the following advantages:

  • Maximise on data cleansing tools geared for the business user
  • Easily manipulate lists and views for better segmentation
  • Make use of workflow for triggers on external data sources

Data & List Management tools include:

  • Data import/export
  • Data cleansing
  • Query tools
  • Data views
  • List management
  • Activity association

advanced find

With Campaign management tools, easy execution of campaigns and seamless tracking of all related communications, and tasks for increased follow-up and results.  Business benefits include:

  • Closed-loop campaign management
  • Seamless tracking of communications between Office Outlook and Microsoft Dynamics CRM
  • Creation of new campaigns just a "Next" button away

Campaign Management tools include:

  • Quick campaign wizard
  • Bulk operation support
  • Offer management
  • Collateral management 
  • E-mail templates
  • Office Outlook integration

campaigns

End-to-end management of responses via guided wizards and automated conversion and follow-up of those responses, with the following advantages:

  • Response conversion one click away
  • Seamless connection to lead management enables appropriate follow-up
  • Powerful rules for response and lead scoring

Response & Lead Management tools include:

  • Response tracking
  • Multi channel communication support
  • Workflow (i.e. response scoring)
  • E-mail tracking
  • Response conversion
  • Lead management

responses and leads

Full spectrum of sales analysis capabilities ranging from basic reporting to OLAP/data mining and dashboards, with the following highlighted business benefits:

  • Custom reports just "Next" button away
  • Easy report sharing and editing
  • Collaboration with SharePoint for audience specific portals

Marketing Analytics tools include:

  • Dashboards
  • Report wizard
  • Standard and custom reports
  • Trending and historical comparisons
  • Drill-through capabilities

responses and leads